In case you missed our article from the December 1st Running Insight magazine, we thought we'd share it now (in the link below). It's full of ideas and tips to excite your customers and welcome them back in to a fresh looking environment.
Front entry focal point display at Fleet Feet flagship store.
Holly has over 15 years experience in the field of visual merchandising and retail design. Her vast skills are spread across numerous industries including cycling, running, active apparel, and specialty retail. Before starting 3 Dots Design, Holly consulted in the bicycle industry where she most recently oversaw all aspects of retail design and visual merchandising for Giant Bicycle. She was responsible for developing their fixture program, creating a merchandising manual, and building the creative guidelines for their global retail program. Additionally, Holly worked directly on the design and build out of 18 retail stores, being recognized with the “Best New Retail Concept” award for her flagship store design.
Prior to her work with Giant Bicycle, Holly designed and merchandised for such brands as Pearl Izumi, Fleet Feet Sports, Moving Comfort, Hind Sportswear, as well as a number of specialty retailers. Holly lectures on merchandising and has been a key-note speaker at a number of sportswear industry events. She also leads merchandising seminars and trains retail staff on visual merchandising techniques.
In her spare time, Holly can be found riding her bike across the country, preparing for the World Guacamole Championships or perhaps just relaxing while designing something new for her glass jewelry business…!
