Viewing entries tagged
Run Store

Comment

3 Reasons Why Using Mannequins in Retail Increases Sales Between 10-35 Percent

Mannequins in Marketing: Major Money-Makers for Merchandisers

In the world of fashion merchandising, the number one rule is: The better it is displayed, the better it will sell.

Nowhere is this more obvious than with the use of mannequins in your retail store. Research indicates that apparel sales increase with the use of mannequins by anywhere from 10 to 35 percent, making mannequins one of the best investments you can make for your store.

But why do mannequins work so well? The answers are many, but consider just a few:

1) Mannequins offer your customers a three-dimensional view.

Many customers may have trouble visualizing how an article of clothing will look in real life if it is simply displayed on a hanger. This is particularly true in the case of clothing for women. For instance, mannequins offer an easily relatable view of the positioning of necklines and hemlines.

2) Mannequins create eye appeal and visual interest.

Because clothing displayed on a mannequin stands out from a rack of similarly fashioned apparel, it triggers an emotional purchase response. Some fashion merchandising experts believe this response occurs in as little as seven seconds. At its best, merchandising aims to evoke such an emotional response. When customers engage on an emotional level, sales increase exponentially.

3) Mannequins promote easy upselling opportunities.

Mannequins make it easy to demonstrate entire outfits rather than simply single items of clothing. Adding accessories like jewelry, belts, shoes, and handbags encourages shoppers to make additional purchases. If you’re in the sportswear world, adding things such as gloves, hats, reflective pieces or water bottles would be a great way to increase your add on sales. Combining multiple store items in this way allows a customer to envision more clearly a completed outfit. Even mannequins included on wall displays can work for this purpose if apparel is layered or accessorized properly.

The Bottom Line

Mannequins are unique in their ability to engage customers. They provide strong visual appeal, and trigger an emotional purchase response. Increasing sales by as much as 35 percent, they are an investment worth every penny.

IMG_5140.JPG
IMG_6035.jpg

Comment

Comment

Good Merchandising Will Help You Sell More Product

The Impact Good Merchandising Has On Your Sales May Surprise You

Have you ever walked into a hardware store or an auto parts store and stood scratching your head, wondering which direction to go to find that one tiny part or piece you need? Maybe you have found yourself in a retail or sporting goods store, trying to figure out where on earth to find golf balls or spikes & poles to set up a volleyball net for your July 4th bash. We have all probably found ourselves in situations similar to the ones listed above or other equally daunting tasks at one time or another.

What is the one thing in all the above circumstances that could make finding that 'needle in a haystack', so to speak, a little less frustrating? The answer is MERCHANDISING! When you walk into a large store, finding something you need or finding a salesman to help you out are difficult tasks. However, with effective usage of signage throughout an establishment, store navigation and satisfied consumers could be as simple as color coding or placement.

Another effective way to merchandise products in a way that may encourage customer purchases is through proper presentation of apparel, household items, sporting goods, etc. on well-designed, merchandise-friendly racks and fixtures. A well-placed wall fixture or specialized product rack, coupled with colorful, eye-catching signage promoting price points and other pertinent information could be the difference between a buyer and a browser!

With so many retail options and different product types being thrown at us through media representation, whether in commercial form, print ads, or internet sales & promotions, sales establishments need to present their best face through well-thought-out merchandising and advertising techniques and budgets. The impact good merchandising has on your sales will not only surprise you, it will make your customers happier, therefore increasing the likelihood of high sales retention and customer loyalty.

IMG_0327.jpg

Comment