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Merchandising

Fleet Feet West Chester

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Fleet Feet West Chester

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Fleet Feet West Chester Project Spotlight

We're proud to share with you some photos and details of a recent store design we've completed in West Chester, Ohio owned by Frank and Stacey DeJulius.

With input from them on what the priorities were in their new store, we took a different approach on merchandising some of their key product categories, for example:

We focused and curated the apparel section which is heavy on mannequins and lighter than usual on apparel inventory. Many apparel pieces are highlighted on a mannequin to make it easier to shop and get inspired by pre-selected outfits that their customers can grab quickly and without too much effort.

We chose a light color palette for the store in general so we could really make a few sections stand out such as the light box cash wrap sign which is a bold statement piece. Another highlighted section is the faux brick wall on the back of the store, as a backdrop for the running shoes sections.

A few thoughts from Frank on the new store...
This store is different from our others because it has a clear design focus and theme. It’s also much smaller, more modern.

With a smaller square footage, (about 1150sq. ft.) we had to make every inch count and really pare down our selection to our best sellers in terms of apparel, accessories and footwear. We also had to make the entire store very compelling and interesting to offset the small size.

I began working for Fleet Feet Cleveland in 2004 and outside of a 1 year stint working for Zoot Sports in California I have been with Fleet Feet ever since, in multiple locations, training before eventually buying Fleet Feet Cincinnati in 2012 when it was just one store. I'm a competitive endurance athlete and love the culture of Fleet Feet along with the fact that it is also a very prosperous business.

Frank & Stacey really had their hands full with all of the work that comes with a new baby, who was born in the middle of the store opening process (big congrats to Frank & Stacey!) In addition to the baby, they had to deal with a horrible flood of the store days before they were to open. They've handled both like champs and the store is open and doing great!

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One unique design feature used in the store are these wall mounted wood panels that highlight various shoes and have local trails printed on the face. They turned out really sharp! In addition to the local topo map prints on the panels, we're displaying the trail shoes with this custom shoe display that shows the customer the sole of the shoe as well as the upper.

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Another design feature we implemented was these loose sketchy renderings of running shoes printed on a vinyl material and applied around the front window and on front wall of the store. This graphic is a unique combination of modern footwear design work blended with old school original hand drawings by industry veteran, Lou Patterson. These designs are from when he was drawing footwear and apparel illustrations for running publications in the seventies. We dug up some of his old gems to create this one of a kind artwork.

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Richardson Bike Mart Project Spotlight

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Richardson Bike Mart Project Spotlight

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Richardson Bike Mart Project Spotlight
 

I’m good at running my shop, but I know my limits. When I decided to open our 4th store I knew I had a great location but I wanted this one to be an improved version of what the other 3 locations look like. The team at 3 Dots Design was great to work with. They are the pros in design and laying out the store and they allowed us to continue to focus on being the local pros at serving our customers a great experience once they’re in store. Our store looks fresh and new compared to other new retail experiences we see. Thank you to 3 Dots Design for doing such a great job in making our store more successful than we forecast.
 
Ken “Woody” Smith
~Owner

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The cash wrap in Woody's other locations is the heart of each store. It was important to him to carry of that same concept in this location but with an updated, more modern approach. The cash wrap centers around a logo sign that can be easily seen when customer enter the front door. 

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Get Retail Inspiration From Our Project Spotlight

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Get Retail Inspiration From Our Project Spotlight

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The Running Well Store Project Spotlight
 

Already the owner of two successful stores in the Kansas City area, Kathy Gates wanted a very different design direction for her third store so she called 3 Dots Design. 

One of the fun unique features we brought to life for Kathy is a large front window art piece depicting the iconic Kansas City sky line. This sky line is made up of many smaller photos, all of her awesome customers. A second area that really shines is dubbed the "AID STATION". This area consists of a counter for customer to gather after local runs or while trying on shoes and take part in hands on GPS demonstrations and nutrition sampling. (See photos below) 

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Here are a few thoughts from Kathy on what it was like to work with 3 Dots Design. 
3 Dots Design was great to work with! They really take the time to figure out the right look and feel for the owner, the company culture and the business. This is my third location and it's very clearly the most thought through and professional looking location. We wanted to bring in elements from Kansas City and the running community and they had many great ideas to bring my vision to life. 

How is the new store different from your other two stores? 
I learned a lot from opening my second location. The biggest lesson is that it's easier and cheaper to not learn lessons the hard way. I hired 3 Dots Design because I wanted direction figuring out the best way to structure the store for the best use of the space, the most economical way to build it out, how to have customers flow through the space, etc. Having experts that can tell you tips and tricks to getting the most out of your space saves time and money in the long run.

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3 Dots Design Company Spotlight

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3 Dots Design Company Spotlight

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Boulder Digital Arts featured 3 Dots Design in their newsletter
this week. Check it out!

3 Dots Design is a strategic retail design and visual merchandising company that aligns brands with consumer needs to create exciting and enticing retail environments.

With over 50 years combined experience in the specialty run, cycling, outdoor and active apparel industries, the 3 Dots Design team consults on strategic retail design and merchandising with retailers and manufacturers in those arenas. They have also worked with clients in the yoga, coffee, college bookstores, cannabis, womens fashion channels among others.

Before starting 3 Dots Design, Holly Wiese had been well acquainted with run specialty retail by working at the iconic Playmakers running store in Michigan, her native state. After starting 3 Dots Design in 2009, she consulted in the bicycle industry where she oversaw all aspects of retail design and visual merchandising for Giant Bicycle, the world’s largest bike manufacturer.

In 2005, Holly met Andy Davis while working with Giant Bicycle and he has been the lead designer for the company since its inception. With 2 other full time employees; Ryan Wiese and Adam Batliner, and many contractors “on call” around the country, the 3 Dots Design team can easily expand or contract its workforce as needed for various projects and retail rollouts.

They find most of their projects to be located out of state, throughout the country however, they always love working local when they can. A few of their local store design projects include the iconic Neptune Mountaineering remodel, Boulder Cyclesport South, Smartwool Cherry Creek and Ramble on the West end of Pearl Street in downtown Boulder. They’ve also designed 2 of the Denver area Runners Roost stores and worked on the Go Far Smartwool partnership store on East Pearl, also in Boulder.

In addition to designing retail environments and product fixtures, they also spend a good amount of time travelling the country speaking at stores and trade show events. They recently returned from training retailers on how to improve their visual merchandising and how to sell more apparel at a bicycle retailer event in Minneapolis called Frostbike.

3 Dots Design also hosts an annual or semi-annual training workshop for all retailers called Rocky Mountain Retail Camp (www.rockymountainretailcamp.com). This event always proves to be very exciting for visiting retailers and it’s loaded with lots of training sessions and hands on merchandising practice at local stores.

If you have a moment to swing by Neptune Mountaineering, be sure to grab a coffee in their new café and take in their new digs. 3 Dots Design was proud to work with the new shop owners to bring their vision to life as well as to design their new logo, graphics, signage, fixtures and store layout.

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3 Dots Design Works With Iconic Retailer To Reinvent Itself

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3 Dots Design Works With Iconic Retailer To Reinvent Itself

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Several months ago, we shared some exciting photos of the remodel project we were involved in at Neptune Mountaineering in Boulder, CO.  Many of you emailed us questions and comments about this project so we thought we would share some more information on the store history and their remodel project.  The Outdoor Retailer Magazine published the following article that really dives in to the whole story and sheds some light on the transformation.

If you’re in Boulder, CO, we recommend you swing by to see how we worked with this iconic retailer to re-invent itself and breathe new life in to the retail space.  By integrating a new logo, inspiring graphics, modern fixtures, a coffee shop and a whole new vibe,  Neptune is now once again, a thriving destination retailer for mountaineers as well as casual outdoor enthusiasts or simply the passerby looking for a good cup of Joe!    

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Good Merchandising Will Help You Sell More Product

The Impact Good Merchandising Has On Your Sales May Surprise You

Have you ever walked into a hardware store or an auto parts store and stood scratching your head, wondering which direction to go to find that one tiny part or piece you need? Maybe you have found yourself in a retail or sporting goods store, trying to figure out where on earth to find golf balls or spikes & poles to set up a volleyball net for your July 4th bash. We have all probably found ourselves in situations similar to the ones listed above or other equally daunting tasks at one time or another.

What is the one thing in all the above circumstances that could make finding that 'needle in a haystack', so to speak, a little less frustrating? The answer is MERCHANDISING! When you walk into a large store, finding something you need or finding a salesman to help you out are difficult tasks. However, with effective usage of signage throughout an establishment, store navigation and satisfied consumers could be as simple as color coding or placement.

Another effective way to merchandise products in a way that may encourage customer purchases is through proper presentation of apparel, household items, sporting goods, etc. on well-designed, merchandise-friendly racks and fixtures. A well-placed wall fixture or specialized product rack, coupled with colorful, eye-catching signage promoting price points and other pertinent information could be the difference between a buyer and a browser!

With so many retail options and different product types being thrown at us through media representation, whether in commercial form, print ads, or internet sales & promotions, sales establishments need to present their best face through well-thought-out merchandising and advertising techniques and budgets. The impact good merchandising has on your sales will not only surprise you, it will make your customers happier, therefore increasing the likelihood of high sales retention and customer loyalty.

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Mobile Repair Shop Opens Brick-and-Mortar Store

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Published February 24, 2017

by Val Vanderpool

CARY, N.C. (BRAIN) — Retailer Matt Lodder operated a small home-based shop offering mobile repair services for eight years, and as his business grew he realized he needed a larger space. Lodder recently moved his repair and bike fit operation into a 1,400-square-foot space here.

The Cycle Surgeon stocks bikes from Yeti and Argon18 and continues to offer mobile repair services.

“The customer’s needs are important to me, so I will always do my best to meet them. If they are too busy or unable to come to the shop, I can bring my services to them,” Lodder said. “I offer on-site repairs as well as a pickup and delivery service. If someone needs emergency service, I can offer expedited turnaround.”

Lodder also said his shop’s small size lets him be nimble. “Being small allows me the flexibility to personalize your repair or fitting experience,” he said.

Lodder also stocks clothing, components and accessories. He worked with Holly Wiese and Andy Davis of 3 Dots Design on the store design. 

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