“The Art & Science of Retail Design”



Visit Our New Fixture Website



Retail Fixture Buying Made Easy!

1.) Select a system that fits your style.

2.) Select uprights and accessories.

3.) Select coordinating floor fixtures.

4.) Do you sell footwear?  Select a shoe wall.

Remodel Project Video!

Completed Projects

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New Store Designs

Design Philosophy

At 3 Dots Design, we thrive on creating innovative store environments that produce great brand theater.

Who we’ve worked with…

3 Dots Design focuses on the run and cycling industries.  This is our core passion – we live it and we love it…!

We have worked with independent run & cycling retailers from California to New York and from Florida to Minnesota…and just about every place in-between…

We have also worked with many top brands in both of these industries including Fleet Feet Sports, Electra Bicycles, Dahon, Craft, Giant Bicycles, Pearl Izumi, and others…!

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Store Remodels

University of Colorado

When the University of Colorado saw what other book stores were doing, they knew they needed to make some serious changes.  Enter the 3 Dots Design team with a great new layout, vibrant colors, versatile fixtures and a palatable price point.  Additionally, 3 Dots Design created some distinctive statement pieces including oversized graphics with brand story-telling.  The results were fantastic…!
University of Colorado

Whether your plans involve a complete redesign or just some minor updating, the 3 Dots Design team has something unique and creative for just about every style and budget…!

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Fixture Designs

Sometimes custom is the way to go…!

Sometimes it’s important to create pieces that clearly and uniquely represent YOUR brand.  At 3 Dots Design, we work with our clients to help them explore branding options through custom fixtures with brand specific features and values.

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POP Projects

Point of Purchase

Designing interesting Point of Purchase can be a great way to get your product noticed in today’s often cluttered retail environments.  Separating your products from those of your competitors is important when building your brand identity and value.

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Signage & Graphics

Signage & Graphics

First…be consistent, fresh and professional…

Then…be fun, quirky, and colorful…

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Electra Bicycles

An exciting store within a store design for Electra Bicycles.   Increasing brand awareness, as well as sales…!


Raising brand awareness and driving retail sales…

  • New Store Designs

    New Store Designs

  • Store Remodels

    Store Remodels

  • Fixture Designs

    Fixture Designs

  • POP Projects

    POP Projects

  • Signage & Graphics

    Signage & Graphics

  • Store-in-stores


What We Do


Retail Design

At the forefront of 3 Dots Design is the commitment to creating strategic retail designs…stores that not only look fantastic, but function equally as well. Our team of “Retail Scientists” uses a combination of floor planning, traffic flow, color palettes, product placement, lighting, signage and messaging to mix the precise formula to ensure retail success. Part science and part creativity, blended with a dose of fun and excitement, the 3 Dots Design team translates your ideas and vision into your retail environment enticing consumers to shop longer and purchase more.

Visual Merchandising

Taking your products and displaying them in ways that tell brand stories and create emotional attachment is just the beginning of our visual merchandising process. For 3 Dots Design, visual merchandising starts at the floor plan layout and doesn’t end until your customers purchase the product.  With an expertise in color, lighting, design and the science of shopping, the 3 Dots Design team can merchandise any product in any environment and create inspiring displays that sell more product.  Simply put, good merchandising sells more product…!


Having a great looking and well merchandised store is critical in today’s competitive environment…but keeping it that way can be an even bigger challenge.  That’s why 3 Dots Design offers merchandising training customizable for your store, staff and/or products. With visual aids and hands-on sessions, this unique approach helps to motivate staff and build team work. Whether it be a in-store clinic, writing a merchandising manual or presenting at your national sales meeting, the 3 Dots Design team can create a training program that meets your needs and budget.


Fixture Design

Presenting your product at retail can often be quite confusing. How should it be displayed? What type of fixture should hold it? How can the product integrate with the fixture? All of these are important questions and are ones that 3 Dots Design is used to hearing. Often the answer is to create a custom fixture that not only displays your product in the best possible light, but also builds your brand at retail. Color, materials, sizing, and product integration are just part of the 3 Dots Design fixture design process. With manufacturing partners both onshore and offshore, 3 Dots Design has a solution for your product display needs.

Retail Program Development

Designing great in-store experiences is just the beginning for 3 Dots Design. We also work with many of our clients to create corresponding retail programs with sales goals, marketing collateral, and ROI milestones. Measuring the effectiveness of your in-retail investment is critical. And the best way to accelerate your success is by integrating measurement tools from the program beginning.


About 3 Dots Design

At 3 Dots Design…we want you to be inspired…


How We Do It

3 Dots Design is a strategic retail design and visual merchandising company that aligns brands with consumer needs to create exciting and enticing retail environments.

As “retail scientists”, the 3 Dots Design team uses a combination of floor planning, traffic flow, color palettes, product placement, lighting, signage and messaging to mix the precise formula to ensure retail success.

From concept store designs to store-in-a-store models, from visual merchandising to product displays, 3 Dots Design uses just the right blend of vision, creativity, and business savvy to create brand strategies that translate messaging and marketing programs to retailers and consumers.


The Things We Do

  • Store Design
  • Visual Merchandising
  • Store Assessment
  • Retail Brand Development
  • Graphics & Signage
  • Store re-design & renovation
  • Merchandising Training & Guidelines
  • Point-of-Purchase design

The Retail Scientists


Holly Wiese

Holly has over 15 years experience in the field of visual merchandising and retail design. Her vast skills are spread across numerous industries including cycling, running, active apparel, and specialty retail. Before starting 3 Dots Design, Holly consulted in the bicycle industry where she most recently oversaw all aspects of retail design and visual merchandising for Giant Bicycle. She was responsible for developing their fixture program, creating a merchandising manual, and building the creative guidelines for their global retail program. Additionally, Holly worked directly on the design and build out of 18 retail stores, being recognized with the “Best New Retail Concept” award for her flagship store design.

Prior to her work with Giant Bicycle, Holly designed and merchandised for such brands as Pearl Izumi, Fleet Feet Sports, Moving Comfort, Hind Sportswear, as well as a number of specialty retailers. Holly lectures on merchandising and has been a key-note speaker at a number of sportswear industry events. She also leads merchandising seminars and trains retail staff on visual merchandising techniques.

In her spare time, Holly can be found riding her bike across the country, preparing for the World Guacamole Championships or perhaps just relaxing while designing something new for her glass jewelry business…!


Andy Davis

Andy has over 15 years of retail and merchandising experience. Prior to joining 3 Dots Design, Andy was an integral part of Giant Bicycle’s retail development team. He was responsible for numerous store renovations, as well as multiple “from the ground up” designs. His comprehensive mix of retail and sales background bring another layer of excellence to the 3 Dots Design team.

Previous to this role at Giant, Andy worked with hundreds of independent retailers across the nation. He held positions in both inside sales and outside account management where he earned a number of sales awards including the coveted “Rookie of the Year” honor. Andy cut his retail teeth at one of the cycling industries retail icons, Wheel & Sprocket. There, Andy learned award winning retail best practices in merchandising, customer service, and product management.

When he’s not improving a retailer’s store, you’re likely not to find Andy, as he will be in some remote corner of the US exploring new trails on his mountain bike with the world’s most fit dog, Ringo…!


Adam Batliner

Adam has worked closely with 3 Dots Design for 6 years, creating bold content for environmental graphics and oversized signs, way-finding signs, product design, packaging, fixture design, retail space, design and marketing collateral.

Prior to striking out on his own as a one man show, Adam racked up over 10 years of retail experience in running stores (Fleet Feet, Boulder Running Company, Active Imprints, and Newton Running), where he was responsible for such varied tasks as visual merchandising, order management, hand-fabricating custom orthotic insoles, and creating marketing plans and materials.

This affinity for running stores has roots in his previous life as a 3-time NCAA D1 All-American track and field athlete, which lead to a four year professional distance running career where he placed as high as 5th in USATF finals.  In his spare time, he indulges his passions as an artist (and applies his degree in Fine Art) creating colorful abstract & figurative paintings in his Boston studio.